China’s State-Owned Xinhua News Agency Debuts “Composite Anchors”


Are “Composite Anchors” the Future of Media

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China’s state-owned Xinhua News Agency introduced so-called “composite anchors”, combining the images and voices of human anchors with artificial intelligence technology.

The new AI anchors, launched by Xinhua and Beijing-based search engine operator Sogou during the World Internet Conference in Wuzhen, can deliver the news with “the same effect” as human anchors because the machine learning program is able to synthesise realistic-looking speech, lip movements and facial expressions, according to a Xinhua news report.


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